A well-known cookware brand in Europe Fissler’s China subsidiary faced the challenge pleasing Chinese customers without losing their German brand identity. Fissler China’s pots were graded as luxury good and purchased as lifestyle products, and therefore needed to be branded accordingly.

 

As a start WILDDESIGN created a new key visual campaign, comparing the Fissler products to natural elements like hot lava, sharp sand dunes and powerful geysers, making the products more iconic and premium. Several versions of packaging design were developed for local Chinese products, like chopsticks, as well as various gift boxes, a popular item for premium products in China. Chinese customers also asked for a finer version of Fissler’s original red and white box to better represent its value. The result is our black and silver “Premium Pack".

 

With 130+ retail stores in China, Fissler asked WILDDESIGN to develop a new retail experience that would enhance brand value and visual consistency. n addition to the retail design, we also did several exhibition designs for Fissler. These have included the “Diamond Pot” booth at the Millionaire’s Fair in Beijing by putting a wickedly expensive pot on a center obelisk guarded by models dressed as security guards.